My Sunrise

Onboarding logo with Home screen and dashboard screen

Role

Lead UX Designer

Platform

Web & Mobile

Timeframe

2023

Team

Product, Engineering, Business

My Sunrise is the customer care platform that allows users to manage subscriptions, services, and account related tasks.

While working on multiple initiatives, it became clear that the current platform was not ready to support all the upcoming initiatives and needed to evolve.

The problem

The issue was not visual, but structural.

The existing framework made it difficul to introduce new experiences and features without increaseing complexity or duplicating navitation, resulting in a fragmented experience.

Evaluation of current My Sunrise web home page
Homepage distributes actions and information across fixed sections, making it difficult to prioritize what requires attention.

Concept

The goal was to move from a navigation driven experience to a more contextual and action base framework.

Instead of making users explore the platform, the system would guide them by displaying relevant actions based on their current context. This required rethinking how information and actions were structured across the platform.

Charts and results for the internal evaluation

Key decisions

Fun Icon
Action first
Prioritize actions over static information
Innovation Icon
Contextual
A contextual model instead of fixed UI
Meaningful Icon
Product centered
‍‍
Anchor the experience around products and services
Collaboration Icon
Scalable
Support both user needs and business driven initiatives
Charts and results for the internal evaluation
The homepage is structured to prioritize actions, followed by products and secondary tasks
Contextual action explanation
Actions are displayed based on user context, reducing the need to navigate across multiple sections.

Validation

Testing

Usability testing showed that users navigated faster and better understood the new strcuture.

A key insight was that users preferred minimal interfaces, focusing only on actions when needed rather than constant status visibility. This reinforced the decision to prioritize contextual actions over static information.

Stakeholder Alignment

The concept was introduced to diferent product teams using low fidelity mockups to focus discussions on the model rather than visual design.

The initiative was approved and prioritized as a long term direction fro the plartform.

Outcomes & Learnings

The new overview page was finally launched as an MVP, introducing the core structure and action card components.

The platform is currently evolving in phases, allowing the team to validate and scale the approach over time.

This project let me realized the importance of addressing structural limitations early and using design to aling teams around long term solutions, not just immediate needs.